9 Iconic Underwear Campaigns

In the world of underwear advertising, a lot of hard work goes into selling the intimate apparel’s appeal. Some of the most provocative campaign images of all time have been for underwear. And it certainly helps to have some of the most influential, talented, and attractive celebrities wearing these fine cuts of high-quality materials. We’re not saying you should go pantless tomorrow … but these iconic underwear ads are a pretty good indicator that it may be time to upgrade what’s in your underwear drawer. For your viewing pleasure, here are some of the hottest underwear advertisements featuring some stunning celebrities.

Read more from Yahoo Style + Beauty:

• Returnable Underwear Is the Future of Retail

• It’s Official: Thongs Are Out, Granny Panties Are In

• Is There a Difference Between Posting Photos in a Bathing Suit vs. in Underwear?

Follow us on Instagram, Facebook, and Pinterest for nonstop inspiration delivered fresh to your feed, every day. For Twitter updates, follow @YahooStyle and @YahooBeauty.