The 76ers Gaming Club is Philadelphia's latest professional esports brand.
Set to compete in the inaugural season of the NBA 2K League, the fresh new esports brand - which was officially released on Thursday by Harris Blitzer Sports & Entertainment - maintains the Sixers' classic style, which includes seven stars circling around a bell made up of the numbers seven and six.
"We are excited to unveil 76ers GC's new brand identity as we welcome another dynamic sports property to the Harris Blitzer Sports & Entertainment family," said Chris Heck, Philadelphia 76ers President of Business Operations. "Working alongside the NBA 2K League, we developed a brand identity that pays homage to the revolutionary origins of this city, speaks to the new Philadelphia fan and exemplifies the edge of the esports audience."
Aggressive in its pursuit of esports investment opportunities, HBSE, already owners of Team Dignitas, a highly respected competitive esports club, bought into NBA 2K League with 16 other NBA franchises back in May.
76ers GC joins Kings Guard Gaming (Sacramento Kings), Pistons GT (Detroit Pistons), Pacers Gaming (Indiana Pacers), Mavs Gaming (Dallas Mavericks), Cavs Legion GC (Cleveland Cavaliers), Wizards District Gaming (Washington Wizards), Magic Gaming (Orlando Magic), Jazz Gaming (Utah Jazz), Blazer5 Gaming (Portland Trailblazers) and Celtics Gaming (Boston Celtics). Also included will be the Toronto Raptors, Memphis Grizzlies, Golden State Warriors, Miami Heat, Milwaukee Bucks and New York Knicks.
While 76ers GC was born to participate in NBA 2K League, it should be noted that the name "76ers Gaming Club" is void of any mention or image of basketball or NBA 2K. This leaves open the possibility of 76ers GC adding more competitive games and gamers under its brand in the future.
NBA 2K League is a professional esports league co-founded by the NBA and Take-Two Interactive Software, Inc., the creator of North America's most popular sports title, NBA 2K. Players will receive a competitive salary and benefits. The league will begin its inaugural season, featuring five-on-five competition in May, following official player tryouts and a live player draft set for March.