70% of Mobile Searches Lead to Online Actions

When is the last time you used your smartphone to search for something? What sort of action did you take after you found it?

According to Andy Beal’s Marketing Pilgrim, 70% of mobile searches led to action on websites within one hour. That is an impressive conversion rate if you ask me. Additionally, forecasters predict that by the year 2013, there will be over 1.7 billion million Internet users.

70% of Mobile Searches Lead to Online Actions image iStock 000021584019XSmall 300x211
70% of Mobile Searches Lead to Online Actions image iStock 000021584019XSmall 300x211

As a small business owner, have you checked out what your website looks like on an iPhone, Android, iPad, Kindle Fire or a Windows phone? If it’s not mobile friendly, you can kiss 40% of your mobile website viewers good bye. There is no excuse good enough for not having a responsive website in 2013. Many entrepreneurs make the mistake of only focusing on modern browsers when creating their website discounting the importance of mobile. Check out our previous post on business development trends for mobile devices for more information.

How To Take Advantage of Consumer Online Searches

1. Make sure your website is mobile friendly.

2. Make sure all of your contact information is correct and up to date.

3. Make sure your mobile website isn’t cluttered. Think Apple. Lots of white space and striking images.

4. Give your mobile viewers the choice of seeing the standard site as well.

5. Have clear, intuitive navigation

A great mobile website is great for business, especially because 70% of mobile searches are leading to online actions. In addition, there are many features that mobile-optimized sites can have including click-to-call phone numbers, maps and GPS information. These sorts of features allow your customers to connect with you and your business as fast as possible.

These are some of the first things to consider when building your mobile website. There are many other options and abilities that we’ll discuss in another blog post including customization, content stacking, UI guidelines, etc.

Have you recently created a mobile website? Have you noticed an increase in traffic? Let us know in the comment section below!

Should you be interested in creating a mobile site for your business, please contact me directly at samantha@shiftdigitalmedia.com. I look forward to hearing from you!

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