A $50,000 camper that turns the Tesla Cybertruck into an RV has hit $80 million in preorders - see inside

·6 min read
a rendering of the back of the cyberlandr on the cybertruck at a soccer game
A deployed CyberLandr. CyberLandr
  • An artificial-intelligence and software company is making camper attachments for Tesla Cybertrucks.

  • Stream It has already had $80 million in preorders for its $50,000 CyberLandr, its CEO told Insider.

  • See inside the CyberLandr, which will be produced and delivered in tandem with the Cybertruck.

  • See more stories on Insider's business page.

Chatter about Tesla's upcoming Cybertruck has subsided since its unveiling in late 2019, but that's not stopping designers from imagining its potential uses.

FILE PHOTO: Tesla CEO Elon Musk unveils the Cybertruck at the TeslaDesign Studio in Hawthorne, Calif. The cracked window glass occurred during a demonstration on the strength of the glass.Mandatory Credit: Robert Hanashiro-USA TODAY/File Photo
Elon Musk and the Cybertruck. Reuters

Source: Insider

This includes Lance King, the CEO of Stream It, a software and artificial-intelligence company that's now pivoting to create attachments that can turn Cybertrucks into a pop-up tiny homes on wheels.

the exterior of the Cyberlandr
The CyberLandr. CyberLandr

Yes, you read that right. A tech company is now making pickup-truck campers, or "CyberLandrs."

a rendering of the cyberlandr next to an outdoor chair in the forest
The CyberLandr. CyberLandr

The production of Tesla's infamous Cybertruck might have been pushed back from 2021 to 2022, but that's not stopping Stream It from "ramping everything up," King told Insider.

Tesla Cybertruck and Cyberquad.
Tesla Cybertruck and Cyberquad. Ringo H.W. Chiu/Associated Press

King first thought of the idea when he was preordering a Cybertruck and realized no existing RV or camper would be compatible with the futuristic truck's body.

the exterior of the Cyberlandr fully deployed
The CyberLandr. CyberLandr

The RV industry "hasn't innovated in 50 years," King said. "They're not going to get a stroke of genius and create a new RV. And I thought, 'Who could do it?'"

the exterior of the Cyberlandr
The CyberLandr. CyberLandr

King says the answer is his Stream It team.

a rendering of the back of the cyberlandr on the cybertruck at a soccer game
A deployed CyberLandr. CyberLandr

"The only company I can think of that could do that is my company," King said. "We've got the software developers; we've got the AI; and we're really creative. We wanted it to be a Tesla-like experience even when you were in a RV."

the exterior of the Cyberlandr
The CyberLandr. CyberLandr

According to King, a "true Tesla level RV" needs strong software that's capable of artificial intelligence and yearly updates, similar to Tesla's vehicles.

a rendering of a cybertruck in a field
The CyberLandr stowed away. CyberLandr

So toward the start of the COVID-19 pandemic, in the face of potential layoffs, King decided to put his team to work designing the CyberLandr.

a rendering of the kitchen
The CyberLandr's kitchen. Cyberlandr

Before this project, the company had never worked in the RV industry, though many team members enjoy overlanding, camping, and RVing.

a rendering of the stairs of the Cyberlandr unfurling down
The CyberLandr mid-deployment. CyberLandr

King says this inexperience with RVs is actually a "massive strength."

a rendering of a deployed Cyberlandr
A fully deployed CyberLandr. CyberLandr

"Tesla would never have been able to reinvent the car had they been in the car business," King said. "Just being in that changes your field of vision. We think it was necessary to not be in the RV industry to create a truly new and unique product."

a rendering of the entry door into the camper
The entry door. Cyberlandr

So far, the investment is paying off.

a rendering of the Cyberlandr in a field.
The CyberLandr. Cyberlandr

The camper was an instant success upon its unveiling in early April, according to the company.

a rendering of a four-image collage showing the camper of the Cyberlandr being deployed upwards
The four stages of the CyberLandr's deployment. CyberLandr

To prove potential market success, the company's goal was to have 100 to 200 interested customers within the first month. Instead, it saw 1,000 buyers, it said.

a rendering of two chairs in the living room
The CyberLandr's living room. Cyberlandr

According to King, the Cyber:andr team has already hit more than $80 million in preorders, and it's still recording daily sales, which Insider confirmed.

a rendering of the bed being deployed
The bed being deployed. CyberLandr

It's even received a one-word stamp of approval from Elon Musk, who called a video of the CyberLandr "cool" in early July.

the exterior of the Cyberlandr
The CyberLandr. CyberLandr

Source: Twitter

The camper's popularity should come as no surprise.

the exterior of the Cyberlandr
The CyberLandr. CyberLandr

The Cyber:andr combines two growing trends that have recently flooded the automobile industry: camper vans and electric pickup trucks.

a rendering of the back of the cyberlandr on the cybertruck at a soccer game
A deployed CyberLandr. CyberLandr

Now let's take a closer look at the tiny home on wheels. The roughly $50,000 Cyber:andr has a retractable staircase that leads up to the interior's living room, bedroom, and bathroom.

a rendering of
The CyberLandr. Cyberlandr

Source: CyberLandr

The entire unit can tuck away into the Cybetruck's bed when it's not in use. Think of it as a pop-top camper.

the exterior of the Cyberlandr
The CyberLandr. CyberLandr

Let's start in the kitchen, which has all the basic necessities with a tech-forward twist, like a voice-controlled smart faucet, a refrigerator, a porcelain countertop with a hidden cooktop, and a sink with a cutting board and drying rack.

a rendering of
The CyberLandr's kitchen. Cyberlandr

The living room is right next to the kitchen and comes with removable seats, voice- or phone-activated lights and temperature control, and a 32-inch smart television equipped with streaming services like Netflix and Apple TV+.

a rendering of its chairs and kitchen surrounded by windows
The interior of the CyberLandr. CyberLandr

This space can also be used as an office: The television can double as a second monitor; the pivoting tables can be used as desks; and the CyberLandr's Starlink satellite dish can provide internet connection.

a rendering of the living room with tables and a laptop
The CyberLandr's living room. Cyberlandr

The living room also transforms into a bedroom. All you have to do is unfold the seats into a roughly queen-sized bed.

a rendering of the bed being deployed
The bed. CyberLandr

There's also space under the bed to sleep an additional adult or two children.

a rendering of a deployed Cyberlandr
A fully deployed CyberLandr. CyberLandr

Other amenities inside the tiny home on wheels include heated floors, an onboard bathroom with a shower, sink, and toilet, and smart glass that can dim for more privacy.

a rendering of the Cyberlandr's bathroom.
The CyberLandr's bathroom. Cyberlandr

Source: YouTube

To power all of this, the CyberLandr will use the truck's battery and its own 500-watt solar panels.

a rendering of the Cyberlandr in the city
The CyberLandr. Cyberlandr

Stream It predicts the 1,200-pound camper will inevitably cut the truck's range by 5%.

a rendering of the Cyberlandr in a field
The CyberLandr. Cyberlandr

When it's fully deployed, the truck and its tiny home will likely stand at just under 11 feet tall, depending on the final height of the Cybertruck.

a rendering of the cyberlandr next to an outdoor chair in the forest
The CyberLandr. CyberLandr

Designing a camper based on a vehicle that doesn't exist yet has its obvious challenges, but King believes the Cybertruck's design won't change too much from the original unveil.

a rendering of the Cyberlandr without walls to see the living spaces
The CyberLandr. Cyberlandr

And the team has already created renderings of the camper with exact measurements, allowing the designers to easily change the camper's dimensions according to the final Cybertruck design.

a rendering of the bed being deployed
The bed. CyberLandr

The campers will eventually be produced near the Cybertruck's manufacturing site in Texas. This proximity will allow the CyberLandr team to install the campers onto the Cybertrucks for its customers.

a rendering of the Cyberlandr's
The CyberLandr's bathroom. Cyberlandr

Source: CNBC

In the short term, the company will be leasing a manufacturing facility just outside of Austin, Texas. But looking ahead, Stream It plans to create its own facility in the city.

a rendering of the kitchen with a sink, countertop, storage, and television surrounded by windows
The CyberLandr's kitchen. CyberLandr

Despite this prep work, King is "really nervous" about the first customers who ordered a CyberLandr.

a rendering of the back of the cyberlandr on the cybertruck at a soccer game
The removable seats from the CyberLandr. CyberLandr

The product is wholly dependent on the final Cybertruck specifications, so if Tesla doesn't share them before the Cybertrucks are shipped out, the team will have to take their own measurements and tweak the designs. This means the first few customers might not have their CyberLandrs by the time their Cybertrucks are ready.

a rendering of the kitchen with a sink, countertop, storage, and television surrounded by windows
The CyberLandr's kitchen. CyberLandr

"We're ramping up everything to make sure we can respond very quickly to those changes and get them out as soon as possible afterwards," King said.

a rendering of the kitchen with a sink, countertop, storage, and television surrounded by windows
The CyberLandr's kitchen. CyberLandr

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