Meme machine Ryan Gosling (or someone pretending to be the heartthrob actor) has set up a Twitter account that encourages people to hunt for 200 Easter eggs hidden in New York City.
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Each egg includes a picture of Gosling and clever Easter-themed messages such as "Hop on over to my house already." The slips of paper are signed, "Happy Easter from Ryan Gosling. Tweet your egg to @GoslingEaster."
That Twitter handle has been tweeting clues to the colorful eggs' whereabouts, interacting with followers and congratulating people who have found them.
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NYC-based digital strategist Leigh Ferreira, for example, found one egg after prodding @GoslingEaster for help. In a tweet, she told Mashable that the whole shindig was a fun idea that she and her friends enjoyed.
@goslingeaster ok, i bite!where r eggs hidden/clues on the LES?we're headed to brunch there now.:-)
— Leigh Ferreira (@leighleighsf) April 8, 2012
New Yorkers, have you discovered any of the eggs? If so, share an image of it and the message in the comments below.
Image from 4sqday
This story originally published on Mashable here.