Last week, The X Factor topped the chart as the most watched weekly broadcast, and even the 64th Annual Primetime Emmy Awards couldn't dethrone its popularity this week.
But the award show did come in second place, managing to aggregate almost 1.6 million social interactions — across Twitter, Facebook, GetGlue and Viggle — an increase of approximately 459,000 from last year. Women comprised 61% of social activity, and men swooped up the remaining 39%.
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Even with plenty of chatter about Amy Poehler's $2 accessory and Sofia Vergara's zipper popping, the most social moment happened when Tracy Morgan faked fainting on stage, and host Jimmy Kimmel told the audience to tweet about it. (The stunt generated 46,552 tweets in a three-minute window.)
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The data is courtesy of Trendrr, which measures social media activity related to specific television shows (e.g. mentions, likes, check-ins) across Twitter, Facebook, GetGlue and Viggle. To see daily rankings, check out Trendrr.TV.
This story originally published on Mashable here.