X-ray Touring, a top live music agency based in Europe that represents more than 400 artists, has formed a joint venture partnership with the Paradigm Talent Agency and the investment firm Yucaipa. The deal gives X-ray's acts expanded support in branding, endorsements and digital content development and distribution, and allows Paradigm's list of globally represented artists to grow.
Artists on X-ray's roster include Blur, Chance the Rapper, Coldplay, Eminem, Gorillaz, Green Day and more.
"X-ray has a fantastic worldwide roster," Sam Gores, chairman and CEO of Paradigm, said in a statement. "We've wanted this partnership for quite some time and are thrilled to grow our company while working in partnership with Steve Strange, Ian Huffam, Scott Thomas, Martin Horne and Jeff Craft to offer more creative and business opportunities to X-ray's artists."
"We're delighted to find in Paradigm partners that share our ethos of complete commitment to the artist, providing them with every possible advantage in all aspects of their career. We look forward with great enthusiasm to collaborating with Paradigm and Yucaipa on this next stage of X-ray's global development," X-ray's team said..
Paradigm -- which offers global representation to live music clients as well as talent in television, film and more -- also holds a partnership with the European concert, tour and festival booking agency CODA; CODA recently teamed with the U.K.'s Independent Talent Group, which is a Yucaipa partner.