Rich the Kid dropped off his Keep Flexin mixtape on Halloween, which arrived with high-profile features from Young Thug, Quavo, Jeremih and Desiigner, among others. Today, he drops off the new video for the project's opening song, "I Don't Care," produced by DJ Durel.
The video, his third visual off the project after his Young Thug collaboration "Ran It Up" and "New Wave" featuring his artist Famous Dex, is a tribute to the high life, with Rich flashing cash from airport hangars to mansions to Maybach seats and laundromats. It also features some of Rich's most dexterous flows in recent memory, switching and speeding up his rapping as the song calls for it.
Though the year is winding down, Rich the Kid has big plans for December; he and Dex will be kicking off a new tour next month, while his Rich Forever 3 label compilation, which will include his latest artist Brooklyn MC Jay Critch (who just put out a new song "Did It Again"), is also scheduled to drop next month.
Check the video for "I Don't Care" below, and listen to all of Keep Flexin right here.