There's a lot going on in the latest Migos video for "What's the Price." First, the Atlanta trio rock out as a junkyard band with producer Zaytoven epically stroking the keytar in front of a fire while Quavo, Offset and Takeoff -- who has yellow caution tape adorned to his outfit -- flash their stacks.
The recent Billboard cover stars later take it to the bar, where the MCs get into a brawl with bartenders before the visual becomes a bottle-bashing fest.
Zaytoven told Billboard in an interview earlier this year that the creative process was nothing new. "It was nothing different -- it's just the fact that they got their heads back on straight. I feel like Migos has been consistent ever since they been in the game but now they just almost at a peak right now. So, to really come back in the studio and get with them on this project -- which, I done been on every album, every project and every mixtape they ever put out -- it's just regular chemistry. I feel like every time I make a beat and the Migos rap on it, it's gonna be fire."
"What's the Price" lives on Migos' sophomore album Culture, which debuted at No. 1 on the Billboard 200.