Earlier this summer -- in the midst of celebrating his 20th anniversary as a rapper and helping Boost Mobile promote its unlimited music streaming plan via the live series Where You At? L.A. -- Murs got the idea that he wanted to set the Guinness World Record for rapping.
Now fans can watch via live stream as he attempts to achieve the feat:
Eight hours in and counting, Murs started his record-setting journey at 9:41 a.m. PT on Wednesday (Oct. 12). Tucked away inside a small studio within a building located in a Los Angeles industrial complex, the rapper is aiming to rhyme at least 24 hours straight. With five-minute breaks allotted each hour, that will take Murs to 9:41 a.m. PT on Thursday to clinch the record. Two reps (changed every four hours) are also on site to document that all the Guinness rules are being followed. Those include the stipulation that all the songs being rapped must be commercial releases.
One person who believes Murs will pull this off is his longtime friend and collaborator DJ Len. "He'll go longer than the 24 hours because he's just a stubborn, overachieving dude," Len says with a laugh as he and a small group watch Murs on a big-screen TV inside the complex. "Once he gets going, he goes."
It was Len who donned the coach's hat to put Murs through his practice paces. "We kicked around a lot of ideas," Len recalls. "Like just editing together 24 hours of programming, which ended up being a little daunting. Then we came up with this six-hour cycle where you're more likely to remember certain orders of things and can be more comfortable in knowing what the next song is. My basic advice to him leading up to this was hydrate, rest and shut your mouth."
Comprising three hours of the marathon are songs from Murs' own catalog, including tracks that he normally doesn't do live as well as fan-favorite album tracks. Helping to round out the rap repertoire are tribute songs to the West Coast as well as songs from groups like A Tribe Called Quest and Wu Tang Clan.
"It's one thing when you're doing your own material," Len says. "But when you're doing someone else's like Wu Tang: He has to go through all those different guys' styles or at least be confident enough in knowing what they're saying so that he can stay in the pocket and not mess up. Murs can't stop rapping, thus everything is edited so there are no scratch breaks. He can do chants, but he can't lay out from a song more than four bars."
While Len says he'll be leaving the complex to cop a few Z's at some point during Murs' marathon, he promises another goal will be achieved after Murs sets the Guinness record: "The afterparty … slumber party … will be awesome!"