Usher is working on what will likely be the biggest video of his career. As part of a Pepsi Challenge campaign that kicks off Tuesday, the singer will incorporate his fans in the project in two different ways.
Beginning Tuesday through June 2, fans can submit photos of themselves to PepsiChallenge.com. Usher will select a winner who will have the opportunity to meet him on the set of his accompanying short film to be released this fall. Usher asks entrants to, “Show me your world through your eyes in only a way that you can see it. The realer, the better. The more honest, the more creative.”
Usher and Pepsi have teamed with UrtheCast, the world’s first full color ultra high-definition cameras located on the International Space Station (ISS), to film footage of the pop star’s fans across the globe. Part of the recordings will be incorporated into a short.
“I wanted to do something very unique that would actually cover the globe, we are actually going to cover the entire planet,” Usher told Yahoo Music during an exclusive interview. “I wanted something that would definitely push the limits.”
Usher is excited about using the UrtheCast technology. “UrtheCast was something that was just that next level that was beyond any of our imaginations,” Usher said. “We all have an idea of what space looks like but we haven’t really seen it through the eyes of this camera that is streaming live through space.”
The short will feature Usher’s new song “Miracles.” A clip of the song is used as background music for the “Without You” singer’s Pepsi Challenge video.
Usher’s excitement about the project recalls memories of one of pop music’s biggest video moments. “I remember the first time I saw Michael Jackson’s ‘Thriller’ how excited I was,” he said. “It’s going to be amazing, like a piece of history.”