Music discovery and ticketing platform Songkick is teaming up with Shazam to give users of the latter app a front row seat to its trove of concert data and information. The partnership, announced today during the Billboard Touring Conference in Los Angeles, will make hundreds of thousands of artist tour dates readily available whenever Shazam-ers discover new music.
The product integration is being rolled out in early 2017. According to Fabio Santini, Chief Product Officer at Shazam, the partnership between the two discovery platforms (one for songs, the other live events) makes perfect sense. "In partnering with Songkick to create this new offering, we are able to further connect the dots from discovery to fandom that make up a strong artist-to-fan relationship," he said in a statement.
Since merging with Crowdsurge last year, Songkick has expanded its artist ticketing and discovery to more than 60 markets globally and more than 12 million fans monthly. The iOS and Android app has previously integrated with Spotify, Pandora, MTV and Soundcloud, among others.
"The moment of discovery is such an important time to educate the fan about a show," said Matt Jones, CEO of Songkick, in a statement. "I'm proud to say we've built a technology platform that will enable every artist we work with, and every fan who uses us, a chance to seamlessly discover new artists and immediately have the opportunity to see them live. Shazam plays such a pivotal role in music discovery, and we're excited to expand our reach to millions of more live music fans around the globe, ensuring Songkick is available wherever fans are engaging the most."