Sonos Helping Preserve NYC 'Subway Therapy' After Its Ads Threaten Sticky-Note Display

Billboard

Sonos stirred an uproar on Tuesday when a new ad campaign threatened to destroy the "Subway Therapy" wall of sticky notes inside New York City's Union Square station, but has responded and is now pledging to help preserve the public art piece. 

The "Subway Therapy" display was set up hours following the Nov. 8 presidential election results by artist/therapist Levee, who encouraged thousands of New Yorkers to share their feelings following Donald Trump's victory. The result was a massive multicolored installment, representative of the city's population during this trying time. 

So, it's understandable that same population would be upset that the speaker company would replace their sentiments with their advertisements, which are set to take over much of Union Square station. As a number of concerned citizens tweeted the news, alerting the company and threatening boycott, Sonos was quick to respond and change its course. 


"Several alert New Yorkers let us know that the 'Subway Therapy' sticky notes in Union Square Station were being taken down to make room for Sonos ads," the brand told AdFreak. "While we bought ad space in the station as part of a national campaign, it was neither our request nor our desire for these notes to be taken down, and we regret that it happened.

"As soon as we learned that some notes were being taken down, we immediately stopped the installation of Sonos ads, and began removing any ads that displaced the sticky notes."

As a gesture of good will, the brand is also helping preserve "Subway Therapy" and will feature it in its purchased ad spaces over the next month. 


"We hired a photographer to document the vast number of notes that are still up," the company's statement continued. "We'll use some of our ad inventory in the station to display these pictures over the next month. While we can't control what happens outside of the space we've rented, we can certainly help preserve the outpouring of free speech the 'Subway Therapy' wall represented." 

See some of those those tweets here:

Protest wall at Union Sq. subway station is being ripped down and replaced by @Sonos billboards. Happy holidays to all.

- Dave Kehr (@dave_kehr) November 29, 2016

Hey @Sonos: This is the WORST timing. I urge you to hold off on this. https://t.co/4yobCsdHm1

- Brooks Sherman (@byobrooks) November 29, 2016

@byobrooks That is shameful. And @Sonos thinks removing something beloved will result in anything more than graffiti & a boycott? @dave_kehr

- Sarah LaPolla (@sarahlapolla) November 29, 2016

@sarahlapolla @dave_kehr Agreed. @Sonos, I'd like a response here. I want to know whether this is true, and if you will change. Otherwise...

- Brooks Sherman (@byobrooks) November 29, 2016