Female Fights: #7 Darla Moore
In 2012, women put up a good fight to defend their interests, even as others fought for their favor. Here are the year's top female fights, as measured by search volume and percentage spikes compared with 2011 on Yahoo!.
Business pioneers also intrigued online audiences. Wall Street executive Darla Moore, along with former Secretary of State Condoleezza Rice, broke an 80-year tradition when they became the first females admitted to the Augusta National Golf Club.
The Wall Street Journal had espied Moore as a likely candidate as far back as 2002. Back then, the National Council of Women's Organizations had quietly broached the topic of allowing women into the club to the then-Augusta chair William W. Johnson, aka Hootie, who promptly had a public tantrum. Moore herself told the newspaper, "I'm as progressive as they come. ... But some things ought not to be messed with."
While Rice's worthiness is well known, the invitation to Moore generated enormous curiosity about a woman with a history of busting all-boys' clubs, despite her protestations. She cracked Wall Street in the area of leveraged buyouts, was Fortune magazine's first cover woman, and turned around debt-ridden Mesa partly by pushing out its founder, billionaire T. Boone Pickens.