Top-rated soap 'Young and Restless' marks 40 years
Jill Farren Phelps, second from right, executive producer of "The Young and the Restless," poses with, from left, the show's head writer Josh Griffith and cast members Robert Adamson, Redaric Williams and Steve Burton at the Hot New Faces of "The Young and the Restless" press junket at CBS Television City on Wednesday, Feb. 27, 2013 in Los Angeles. The CBS show, daytime's top-rated soap since December 1988, hits the big 4-0 on Tuesday, March 26, 2013. (Photo by Chris Pizzello/Invision/AP)
LOS ANGELES (AP) — Love, loss, breakups, makeups, murder, mayhem, backstabbing, social climbing. Forget about a lifetime, that's just an afternoon on "The Young and the Restless."
The CBS show, daytime's top-rated soap since December 1988, hits the big 4-0 on Tuesday.
No one from its debut on March 26, 1973 — when it was just 30 minutes long — remains with the show, but Jeanne Cooper arrived six months later and is the longest-tenured cast member in her role as grand dame Katherine Chancellor.
"God knows it's claimed a big part of my life," the 84-year-old actress said, citing good writing and likable characters as reasons for the show's continued success in an era of dwindling daytime audiences, network budget-cutting and the cancellation of other soaps.
"Its foundation was set so well and you had core characters that you could grow and become involved with," Cooper said. "As you got older, they got a year older. Whether you were wealthy or whatever your status is, our show hit the human being."
An influx of new, younger cast members has arrived since last year to stir the pot in Genoa City, Wis.
"It's an important time to start looking toward the future and the next generation," said Angelica McDaniel, senior vice president of daytime for CBS. "We're not going to rest on our laurels because we're No. 1."
Among the newbies is Lamon Archey, who, as Mason Wilder, gets to mix it up with Eric Braeden, now in his 33rd year playing ruthless tycoon Victor Newman.
"I was thrown in with the big dogs," Archey said. "The last thing I wanted to do was mess up my lines or not be on point. He knows what he wants to do. He gets on set and says, 'Let's run this.'"
Angell Conwell plays attorney Leslie Michaelson, who keeps it strictly business with Braeden's character while getting frisky with businessman Neil Winters played by Kristoff St. John.
"It has its intimidating moments, but it forces you to rise to the challenge," said Conwell, who grew up watching the show with her family in South Carolina.
"They want you to do well," Redaric Williams, who plays Conwell's brother Tyler, said about the show's veterans.
Speaking of alpha-male Braeden, he and Nikki Newman, played by Melody Thomas Scott, recently married for the fourth time, giving the couple 27 weddings between them.
Behind the camera, Jill Farren Phelps took over as executive producer last fall after 11 years of overseeing ABC's "General Hospital," which marks its 50th anniversary next month.
"The greatest challenge when I first came in was to respect the history and legacy of this show. We don't make a decision without careful consideration," she said. "The heart of this show are the characters. The soul has always been the storytelling."
In January, Phelps brought in Steve Burton to play war veteran Dylan McAvoy three months after his long run on "General Hospital" had ended in part because he wanted to spend more time with his family in Nashville, Tenn. He commutes to Los Angeles for tapings.
Burton noticed a difference in how soaps are treated at CBS compared to ABC, which cancelled "All My Children" and "One Life to Live."
"'Young and Restless' means as much to CBS as 'CSI' does and that's saying something," he said. "That all starts from the top down."