Timberlake's '20/20' album sells 968K in 1st week
FILE - This Feb. 20, 2013 file photo shows Justin Timberlake during the BRIT Awards 2013 in London. Nielsen SoundScan announced Tuesday, March 26, 2013, that the singer’s third album, “The 20/20 Experience,” has moved 968,000 units. It’s the 19th album in Nielsen’s 12-year history that has sold more than 900,000 albums in a single week. (Photo by Joel Ryan/Invision/AP, file)
NEW YORK (AP) — Justin Timberlake's comeback album has sold nearly 1 million units its first week out.
Nielsen SoundScan announced Tuesday that the singer's third album, "The 20/20 Experience," has moved 968,000 units. It's the 19th album in Nielsen's 22-year history that has sold more than 900,000 albums in its debut week.
"20/20" is Timberlake's third album and the follow-up to his multiplatinum, Grammy-winning 2006 album, "FutureSex/LoveSounds." The new CD features the pop hit "Suit & Tie."
"The numbers are pleasantly surprising," said Tom Corson, the president and chief operating officer of RCA Records, which released Timberlake's album.
The label had projected that "20/20" would sell 500,000 to 600,000 units, Corson said.
Timberlake, 31, was strategic about promoting his comeback effort: He performed at the Grammy Awards, hosted and hit the stage at "Saturday Night Live" and spent an entire week on "Late Night with Jimmy Fallon." The singer also partnered with Target for the album's deluxe edition and "20/20" streamed on iTunes a week before it was released.
Timberlake came up with the idea of a weeklong stint himself, Fallon said.
"I think he mentioned it to me like a year ago that he's working on something and wanted to do a week on our show," Fallon said Tuesday.
"20/20" is an unconventional album that features a mesh of R&B, soul, pop and futuristic sounds. The 10 tracks average seven minutes each.
Corson believes Timberlake's key to promoting the album was "less is more."
"While it felt like he was everywhere, he didn't do a lot of things because he didn't have to. But he did big things," he said.
Fallon even joked that other celebrities are trying to follow in Timberlake's footsteps with a weeklong stay on his show.
"We're getting a lot of phone calls now to do themed-weeks for people," said Fallon, who added that the show's writers and producers developed a load of material for "Timberweek."
"We have enough for another month," he said. "We could have 'Timbermonth.' Trust me, NBC is already pitching it to me."
Of the 19 albums to sell more than 900,000 in their debut week, Timberlake holds three slots. His albums with 'N Sync, 2000's "No Strings Attached" and 2001's "Celebrity," sold 2.4 million and 1.9 million in their first week, respectively. Backstreet Boys, Lil Wayne and Taylor Swift have two albums each that have hit that level.