A look at Netflix since stock plunged from peak
This undated publicity photo released by Netflix shows Will Arnett, left, and Jason Bateman in a scene from "Arrested Development," premiering May 26, 2013 on Netflix. (AP Photo/Netflix, Michael Yarish)
Here's a look at Netflix since its stock peaked in July 2011 at nearly $305. Netflix had just announced an unpopular price increase in the U.S., and investors got worried by the intensity of the customer backlash. Even after subscriber complaints subsided, investors remained concerned about intensifying competition at the same time the company is spending more to acquire Internet content and expand abroad. Despite those concerns, Netflix has been staging a comeback. Another boost is expected from Sunday's revival of the "Arrested Development" TV series.
July 12, 2011: Netflix Inc. says it will raise prices by as much as 60 percent for millions of subscribers who want to rent DVDs by mail and watch video on the Internet. The company decided to separate the two options so that subscribers who want both must buy separate plans totaling at least $16 per month. Netflix Inc. had been bundling both options in a single package starting at $10 per month.
Sept. 1: The price hike begins to take effect for existing customers. New customers had to pay the higher prices immediately.
Sept. 5: Netflix begins to offer its service in Latin America. Like its counterpart in Canada, the Latin American service is streaming-only, with no options for getting DVDs by mail.
Sept. 18: Netflix CEO Reed Hastings apologizes but keeps price hike in effect. Company creates more anger when it announces plans to split into two services — Netflix for the streaming, and Qwikster for the familiar discs in red envelopes. That means subscribers have to visit two websites to make movie requests and update billing information. Hastings says the two businesses have different cost structures and benefits, and splitting would let each grow independently.
Oct. 10: Netflix backs away from its plan to split its two services, but keeps the price hike.
Oct. 24: The company discloses that it lost 800,000 U.S. subscribers in the July-September quarter, ending with 23.8 million. That loss is more than the 600,000 that Netflix had predicted.
This undated publicity photo released by Netflix shows David Cross, left, and Portia de Rossi in a scene from "Arrested Development," premiering May 26, 2013 on Netflix. The sitcom, also starring Jason Bateman and Will Arnett, was canceled by Fox in 2006 after three seasons. (AP Photo/Netflix, Sam Urdank)
Dec. 6: Hastings appears at an investors' conference in New York, where he laments the company's recent mistakes but predicts they will be forgotten as Netflix's Internet video service continues to reshape the entertainment industry.