Lady Gaga Declares Herself 'Over' in 'ARTPOP' Ad
Lady Gaga's ARTPOP is still a a few months away, but the pop star has been steeling herself for backlash in many of her early public statements about the LP.
"Dont focus on ANY blogger criticism. I have been a producer/songwriter/musician for over 10 years. Trust the artist bloggers are not critics," she tweeted on August 11. In a follow-up post, she added, "#STOPHarassingTheArtist we are here to entertain you."
Gaga tackles the same topic again in a fresh teaser for ARTPOP, a video trailer titled Lady Gaga Is Over: A Film by Haus of Gaga. In the 47-second clip, the "Applause" of the album's first single is replaced by the sound of jeers. Gaga, her face covered in plastic, stars grimly at the camera as messages appear on the bottom of the screen:
"If you don't like pop music, you should turn this off."
"Lady Gaga is no longer relevant."
"Ever since Born This Way, she's a flop."
"DO NOT buy her new single 'Applause' on iTunes."
"Give her no A-P-P-L-A-U-S-E."
"DON'T dance to the song at all."
Reverse psychology? Criticism as art? Hear "Applause," which recalls Gaga's early work on The Fame, here.