Internet advertisers kill text-based CAPTCHA
Solve Media verificationIf you've submitted a comment, signed up for a newsletter, or uploaded a photo to the Internet at any point in the past five years, there's a good chance you're familiar with the CAPTCHA system. CAPTCHAs are the annoying little verification windows that pop up, asking you to decipher a nearly unrecognizable series of letters or words, and Web users have hated them for years. But if these silly security systems make you want to bust your keyboard in half, you'll be happy to hear that we may very well be seeing the last days of the obnoxious, text-based CAPTCHA system, and the next verification system you see online may make you happy to view advertisements for the first time ever.
Rather than taking just a mere glance to figure out, recent studies show that a typical CAPTCHA takes, on average, 14 seconds to solve, with some taking much, much longer. Multiply that by the millions and millions of verifications per day, and Web users as a whole are wasting years and years of their lives just trying to prove they're not actually computers. This has led many
New security checkcompanies to abandon the age-old system in favor of something not only more secure, but also easier to use for your average Webgoer: Ad-based verification, which can actually cut the time it takes to complete the task in half.
Now when performing a Web task, such as purchasing event tickets from Ticketmaster, for example, you may no longer be met with a swirling mix of letters and numbers, but instead by an advertisement or common brand logo. Rather than demanding that you decipher a completely pointless combination of fuzzy words, you could simply be asked to recite a well-known company slogan. The security pop-up might even ask you to view an ad image and then type the company's name.
The new system is turning out to be a big time saver for just about everyone, and Web users are typically able to confirm their humanity much faster than with the standard verification tool. New York-based