Far East Movement returns to clubs for new album
FILE - In a Tuesday, Oct. 12, 2010 file photo, the band "Far East Movement" clockwise from top left, Prohgress, J-Splif, DJ Virman and Kev Nish, pose for a portrait in New York. The group's latest album, "Dirty Bass," is set for release on June 5, 2012. (AP Photo/Jeff Christensen, File)
LOS ANGELES (AP) — Far East Movement has provided a thumping soundtrack to clubs around the world, so it seems appropriate that the group prepared for their latest album by doing essential research — a week of clubbing in Las Vegas.
"We said: 'We've been touring so much, we need to get back and just wild out; remember what it's like to be like party animals for a little bit and just not care,'" said frontman Kev Nish (real name: Kevin Nishimura). "So we literally spent a week in Vegas — partied every night and went to the studio that night and just wrote songs."
In the morning, the question became: "What did I write?" Nish joked, before turning serious: "That's how some of our favorite work was written and it really helped us to get back in the zone."
The result is "Dirty Bass," a collection designed to advance the four-man group's poppy mash-up of whooshing electro club beats, melodic hooks and exuberant hip-hop. Set for release June 5, it features Justin Bieber on their first single, "Live My Life," plus rappers Flo Rida, Pitbull and Tyga among others.
When the group was first signed, label executives said their songs — including the Billboard chart-topper "Like A G6" — weren't like anything else on the radio. Two years later, dance music is everywhere, and they've toured with some of the biggest names in pop — Rihanna, LMFAO, Lil Wayne and Lady Gaga.
For their new album, Nish said the goal was to get "a familiar sound" with "unfamiliar variables." The result is catchy, agreeable and seemingly simple, fitting the group's veneer of good-time raps, anything-goes attitude and party-ready style.
The group got its beginnings in high school: Nish and lunch-table friends Prohgress (James Roh) and J-Splif (Jae Choung) — now in their late 20s — called themselves MCs Anonymous and patterned themselves after both the Beastie Boys and Linkin Park, posting songs on online discussion boards.
FILE - In a Friday, Sept. 23, 2011 file photo, Far East Movement perform onstage during the 2011 Macy's Passport Presents Glamorama at the Orpheum Theatre in Los Angeles, Calif. The group's latest album, "Dirty Bass," is set for release on June 5, 2012. (AP Photo/Kristian Dowling, File)
Nish installed car stereos and interned for Interscope Records, working for the same publicist who now promotes the group. With their eyes on bigger things, in 2006 the trio zeroed in on DJ Virman of the popular Los Angeles-area radio station Power 106, inviting him to a rehearsal.