Bruno Mars' Super Bowl Shuffle Up the Charts: Album Sales Up 82%
Both of Bruno Mars' albums are in the top 11 of the Billboard 200 chart this week, in the wake of his Super Bowl halftime performance on February 2.
"Unorthodox Jukebox" climbs 7-3 with 81,000 (up 92% in the week ending February 9), while his first album, "Doo-Wops & Hooligans" just misses re-entering the top 10, as it glides 19-11 with 26,000 (up 58%).
Mars' combined album sales for the latest tracking week totaled 107,000 -- up 82% compared to last week's sum (59,000).
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The last time a Super Bowl halftime performer was in the top 10 the week after the big game was in 2009. That year, Bruce Springsteen's brand new "Working On a Dream" fell from No. 1 to No. 2 in the week after the game -- the album's second week on the chart. The album was released the Tuesday before the Super Bowl, and debuted at No. 1 with 224,000. It then sold 102,000 in the week after the game.
Rather excitingly, this is the first post-game week where a halftime performer has been in the top 10 -- with an older album -- since 2003. The week after the game that year, Shania Twain's "Up!" jumped back into the top 10, rising 12-8 with 67,000 (up 41%). (Twain co-headlined the show that year with No Doubt.)
In terms of digital song sales, Mars has 10 titles among the top 200 sellers this week -- with four of them in the top 40.
His biggest seller for the week was "Locked Out Of Heaven," which rises 51-23 on the Digital Songs chart with 70,000 sold (up 32%).
In total, Mars' catalog of digital songs sold 389,000 for the week -- up 32% compared to last week's sum (295,000).
Bruno Mars' chart and sales performance after the Super Bowl stands in stark contrast to that of Beyonce, who headlined last year's big game (briefly joined by Destiny's Child).
In the first full week after last year's game (week ending Feb. 10, 2013), the combined album sales of Beyonce and Destiny's Child were 28,000 (with a growth of 40%). The biggest selling album for either act that week was Beyonce's "4," with 6,000 (up 59%).
In terms of song sales, Beyonce and Destiny's Child sold 280,000 downloads in the week after the game -- up 68% compared to 167,000 the week previous.