Bruno Mars to Perform at Super Bowl XLVIII Halftime Show
Fox will telecast next year’s pro football championship game, historically one of the most-watched TV events of the year, on Feb. 2, 2014.
On Sunday, ahead of the kickoff of the first week of the NFL’s 2013-14 regular season, Mars joined “Fox NFL Sunday” co-hosts Curt Menefee and Terry Bradshaw, along with analysts Howie Long, Jimmy Johnson, Michael Strahan and Jay Glazer in New York City’s Times Square to make the announcement, confirming earlier reports.
“We’re going to the Super Bowl!!!!!!!” Mars tweeted from his official account.
Beyonce performed at this year’s Super Bowl, which attracted more than 110.5 million viewers in the U.S. on CBS. The game pit the Baltimore Ravens against the San Francisco 49ers at New Orleans’ Superdome. The Eye cited higher Super Bowl ad rates for boosting Q1 revenue.
Other recent Super Bowl halftime performers have included Madonna (2012), Black Eyed Peas with Usher and Slash (2011), The Who (2010) and Bruce Springsteen and the E Street Band (2009).
Hawaii native Mars, 27, has sold more than 115 million singles worldwide. He has notched six top 10 hits, including “Just the Way You Are,” “Grenade” and “Locked Out of Heaven.” In 2011, Mars — whose real name is Peter Hernandez — won a Grammy for best male pop vocal perf for “Just the Way You Are.”
Watch the Bruno Mars trailer for the Super Bowl XLVIII halftime show, sponsored by Pepsi: