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Billy Corgan Promotes His Wrestling Company in Bizarre TV Ad

Pro wrestlers have a knack for destroying furniture, and that was enough for Billy Corgan: he combines wrestling with home decor in this bizarre local TV ad for Resistance Pro, the wrestling company he started, and the Chicago-area furniture maker Walter E. Smithe. The Smashing Pumpkins frontman plays a game of in-ring musical chairs that devolves into an all-out brawl. Corgan hangs ringside as a manager, but pauses the action before a precious Walter E. Smithe chair is ruined. It's not Rock Bottom, but it sure is a Stone Cold Stunner.

This article originally appeared on Rolling Stone: Billy Corgan Promotes His Wrestling Company in Bizarre TV Ad