Alabama Shakes on a magic carpet ride to debut
FILE - In this March 15, 2012 file photo, the Alabama Shakes' from left, Heath Fogg, Zac Cockrell, Brittany Howard, and Steve Johnson pose for a photograph during the SXSW Music Festival in Austin, Texas. (AP Photo/Jack Plunkett)
AUSTIN, Texas (AP) — Brittany Howard already had her life planned out by the time she hit her 20s, and it didn't include any of this.
The lead singer and force of nature in Alabama Shakes, rock 'n' roll's newest phenomenon, already had a good job delivering mail and hoped to hold onto it. Like many folks reared in the rural South, she didn't expect much more. Maybe she could carve out a little happiness with a husband and some kids.
"Where we're from, playing music and just playing music is not an avenue to take," Howard said. "It's not an option. Because like, where we're from, most of the people, they've tried their best to get the best job they can and then they stay with that job until they can retire. So music was just kind of like our hobby. It was something we would do to like release at the end of the day or still feel like human beings."
In less than a year, all that has changed and her quartet from Athens, Ala., has become a success story so unlikely even the band's manager calls it "an anomaly." Maximum buzz has preceded the Shakes' debut album "Boys & Girls" with sold-out tours of the United States and Europe, fawning media coverage and an endless string of surprises.
Howard, 23, sat down for a morning interview early in the band's overstuffed run through the South By Southwest Music Festival last month. The band rented a house in a tony section of town and was loose and celebrating over breakfast tacos after a successful "Austin City Limits" taping and in anticipation of a heavy schedule of live showcases at the music conference.
They'd just learned they'd be joining Jack White for part of his tour and big opportunities seemed to be coming up every day. Howard admitted it all still felt a bit miraculous, even in the age of instantaneous Internet buzz. Until the band started to tour she'd never been farther away from Athens "than somewhere in Tennessee."
Warm and open, but a little shy and hesitant to make eye contact, Howard hardly resembled the larger-than-life figure she is on stage. With only an EP, a handful of professionally produced videos and a legion of YouTube fan postings, there's been little for the curious to go on since the band first started gaining attention last summer. But every time Howard and her bandmates — bassist Zac Cockrell, drummer Steve Johnson and guitarist Heath Fogg — play out live, they gain more true believers who turn and pass on the word.
The Shakes' musical approach is laid back — simple riffs that sway and build laid down over fertile grooves. There's nothing elaborate and no need to be because within a few bars, Howard comes in with a voice that rattles the room and shakes the soul. Already visually arresting — it's not often you see a bespectacled, full-figured black woman with red electric guitar strapped over her shoulder fronting a rock 'n' roll band — when Howard opens her mouth and sings, it's like completing a circuit.