Pipe Bueno is an anomaly. The 24-year-old Colombian snagged a Latin Grammy nomination in 2009, for best grupero album, a regional Mexican genre. Since then, he hasn't had any commercial releases but has still amassed 4.7 million likes on Facebook and 2.3 million followers on Instagram.
But back in 2014, Bueno enlisted good pal Maluma to record "La Invitación" (The Invitation), a blend of pop and reggaetón with a nod to grupero in the accordion intro. The two shot a homemade video on their cell phones and put it up on YouTube; it has over 173 million views.
Now, under new management (German Gonzalez of Emax Entertainment), Bueno is releasing the real thing.
Check out the steamy official video for "La Invitación," featuring Maluma, exclusively on Billboard: