Twitter’s Periscope is expanding its live-streaming capability in a big way with the introduction of its “Producer” program.
The new venture allows popular creators and influencers (and soon, everyone) to create live broadcasts from a plethora of new devices, including HD cameras, games, VR headsets, webcams, and desktop streaming software. Media organizations can also create streams using editing rigs, and satellite trucks.
In order to access the program, creators must first apply to become “producers.” If successful, they will receive a personal streaming link via the app’s settings page, which can be entered into their external devices. The Periscope iOS app (Android support is coming soon) will show a preview of your stream when you start broadcasting, allowing you to publish when it is completed. Consequently, viewers will still be able to interact with creators in the same way they would during mobile streams, using hearts and comments.
Periscope Producer opens the floodgates to professional, high-quality streams on both the live video service and Twitter. The latter has been touting its live news and sports streaming ambitions through a number of partnerships with the likes of the NFL, MLB, and Bloomberg.
The Producer program, which Periscope has been testing with various media partners over the past six weeks, will result in even more content variety in regard to live video on Twitter. Get ready to see professional news broadcasts, topical talk shows, and traditional and VR game streams. Additionally, creators will have the ability to incorporate graphics and footage from external sources, bringing the final product closer to what you’d expect to see on YouTube.
It’s no wonder Periscope recently overhauled its desktop site to make it easier to discover more content. Viewers can also expect to see the influx of new content on Twitter’s new live-streaming apps for Apple TV, Xbox One, and Fire TV.
As always, in the case of Periscope, one cannot ignore the influence (or threat) of Facebook Live. The social networking giant’s own live video offering already allows media partners to create live video using external devices through its API. Therefore, it’s only natural that Periscope followed suit.
In the short term, Twitter will be hoping the move once again highlights its burgeoning live-streaming strategy. The struggling social platform is betting its future on video in a bid to please investors worn out by its stagnant user numbers and hungry for a takeover. The only problem is; so is its biggest rival.