Pandora Freshens Up Its Logo and App Icon as 'Plus' Radio Tier Launches

Billboard

On the heels of Amazon's splashy entry into the all-you-can-eat streaming world, digital music's amiable veteran Pandora has decided it's high time for a facelift. Timed to coincide with the launch of its $4.99 tier Pandora Plus (replacing Pandora One), the Oakland-based service unveiled a new logo and brand that it hopes will "enhance your Pandora experience and help bring your music to life."

The updated app icon logo fattens up the "P" -- RIP hole -- and gives it a sharp blue color over a white background. The new full-name logo loses serifs and goes for rounded lettering. The icon went live on mobile devices on Wednesday (Oct. 12), though the new look won't make it to the web client and other devices until later this year. 

"Music is a personal experience for everyone, from the artists creating it all the way to the fans listening to it," writes Tony Calzaretta, the company's vp of design, in a blog post. "And as Pandora continues to evolve the most personal music experience, our new look embraces the dynamic range of sound and color, visualizing the energy and emotion that artists pour into the creation of music, and that we feel as listeners."

Calzaretta goes on, "Our dynamic brand is composed of form, color and pattern, which we implemented into the new P icon and serves as your portal into the unique and diverse range of music you love."

Pandora has roughly 78 million monthly active users, with 4 million paying to not hear any ads. That paid tier, Pandora One, has now officially been replaced with Pandora Plus, which now includes added features like offline listening and more skips. Subscribers to One: congrats, you now have Plus. A full-featured streaming service in the vein of Spotify and Apple Music is reportedly set to debut by year's end. 

Pandora's new look arrived just hours after online retail giant Amazon unveiled an ambitious, three-tiered service called Amazon Music Unlimited. The new service will expand upon its Prime Music catalog (around 2 million songs) to the level of Spotify and other streamers (35 million-plus songs), but notably includes discount tiers for users of its Echo smart speaker (additional $3.99/month) and for Prime subscribers (additional $7.99/month).

All this hustle and bustle in the streaming market comes just two weeks after the RIAA attributed an 8.1 percent growth spurt within the recording industry to the sector.