Vudu begins offering free ad-supported movies with Movies On Us service

Kris Wouk
Digital Trends

Vudu offers some of the highest quality streaming movies available, with many titles available in 4K and HDR, with some even supporting Dolby Atmos 3D surround sound — something you will not find with most other streaming services. Despite this, the service is not as well known as its competitors. Now Vudu is looking to change this by offering a lineup of free movies.

Related: Vudu is now streaming 4K UHD titles in Dolby Atmos surround with Dolby Vision HDR

The company announced this new option, called Vudu Movies On Us, in a blog post on Tuesday. Of course, there is no such thing as a free lunch and in this case the tradeoff is that the movies are ad-supported, similar to movies available on Crackle and other services.

There is one other catch: movies streamed via Movies On Us are limited to 1080p resolution. After all, the company is looking to gain new paying customers and giving away one of the main advantages it has compared to other streaming services would not make good business sense. For customers unsure about paying for yet another streaming service, this is a good way to try Vudu out without committing.

vudu-movies-on-us
vudu-movies-on-us

Despite the new feature only launching on Tuesday, a fair amount of titles are available for free streaming. True Grit, A Walk to Remember, Abduction, and Escape from Planet Earth are among the titles Vudu mentioned in the blog post, while a brief look at the website shows a number of live concerts, sports specials, and stand-up comedy specials in addition to the movies offered.

Related: Got a new 4K UHD TV? Here’s where to go to start watching the best 4K content right now

Titles stream with Dolby Digital sound, when available, and Movies On Us appears to be supported on any platform where the Vudu app is available. This includes iOS and Android devices, smart TVs and Blu-ray players, PlayStation consoles, and Roku streaming boxes.

If you are not already a Vudu user, you will need to sign up for an account in order to watch Movies On Us titles. Once you are registered, all you need to do is head to the newly launched Movies On Us website.