A new music video from Nicki Minaj -- plus a teaser for another -- helps the diva leap 22 spots on the Social 50 chart dated May 6, rising 29-7.
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia, Instagram and Tumblr. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement. The chart's latest tracking week ended April 20.
Minaj rises 157 percent in all metrics for the Social 50, gathering 185,000 Twitter mentions (up 97 percent) and 125,000 Twitter reactions (up 812 percent).
Minaj released a music video for "No Frauds," a track with Drake and Lil Wayne, on April 19, a little over a month after the song's original March 16 premiere. Minaj did her part to promote the clip, asking her Twitter followers to vote on their favorite scene and holding a Q&A the day after the video debuted. She also revealed on Twitter that her new album, the follow-up to 2014's The Pinkprint, has a name -- though she revealed neither its name nor a release date.
As if that weren't enough, Minaj also teased a 15-second clip for "Regret in Your Tears," another song released at the same time as "Frauds," on April 18, announcing that the video was shot by fashion photographer team Mert Alas and Marcus Piggott.
Below Minaj, Snoop Dogg jumps 22-14, with much of the heightened activity on his social media channels owed to one thing: 4/20, the unofficial celebration of cannabis culture internationally. The rapper, of course, has been a longtime supporter of the drug's legalization, and this April 20 was no different, with tweets, photos, memes and more. He even congratulated Damian Marley for purchasing a former prison and turning it into a marijuana farm, tweeting that he "may b next."
The rapper leaps 78 percent in all metrics for the May 6-dated chart, including 107 percent in Instagram reactions (9.7 million) while also gaining 72,000 new Twitter followers.