Ben Schneider, the founding member of atmospheric folk-rockers Lord Huron, told Rolling Stone that he aims to create more than just a band. "This project is more than just music to me. It's about crafting this whole universe with its own mythology," he said.
Schneider views his band's lush, full sound as an extension of an entire aesthetic. "We put a lot of emphasis on the visual aspect of what we do, and I think that comes from my background in the visual arts. It's about creating this rich world that you can inhabit," he said.
Interview by Eric Danton; text by Joe Pinsker
This article originally appeared on Rolling Stone: SXSW 2013: Lord Huron's Universe and Mythology