Justin Timberlake's new album The 20/20 Experience is now on a pace to sell a whopping 800,000 copies during its first week on sale, which ends March 24th. Billboard reports that 20/20 is expected to top its albums chart, which would make it Timberlake's second Number One solo album. (His first solo album, 2002's Justified, peaked at Number Two.)
The growing sales count will also score Timberlake his best sales week ever, topping the 684,000 copies his previous LP, 2006's FutureSex/LoveSounds, moved during its debut week. The biggest sales seem to be coming through iTunes, with Target – the only retailer carrying a deluxe version of the album with two exclusive bonus tracks – also quickly moving its stock.
With original estimates placing sales at around 500,000, the album is now on track to become 2013's best selling record, surpassing Mumford & Son's Babel, which despite its 2012 release, has sold 631,000 copies so far. (Coincidentally, Timberlake and Marcus Mumford recently collaborated on new music for the Coen brothers' upcoming film about the 1960s folk scene, Inside Llewyn Davis, which co-stars Timberlake.)
Should 20/20 live up to these new estimates, it would mark the biggest sales debut for a male artist since 2010 when Lil Wayne's Tha Carter IV pushed 964,000 its first week. Taylor Swift was the last artist to sell more than 750,000 copies, when her 2012 effort Red bowed at Number one with 1.2 million sold its first week.
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This article originally appeared on Rolling Stone: Justin Timberlake's '20/20 Experience' on Track for Massive Debut