Bon Iver has announced the launch of the #2amillion gender faulty campaign in conjunction with the group's upcoming North American and European tours. In a tweet announcing the effort, the group explained that it seeks to "raise support, awareness and person-to-person connections in an effort to end gender inequality, domestic violence, and sexual abuse."
The band will hook up with local non-profits in each city to promote the message, asking fans to look for the 2 A Million banner near the merch areas to "say hi, get informed, and donate." To get invovled you can text 2AM to 56512 to donate.
Thrilled to announce #2amillion, bringing gender equity centerstage thru action, fundraising, and education! @CWEmpowers @girlsincla @CCS_SD pic.twitter.com/80xfN0zsrL
- Bon Iver (@boniver) October 16, 2016
Bon Iver's new album, 22, A Million, will land at No. 1 on Top Rock Albums chart dated Oct. 22, with all 10 tracks hitting the Hot Rock Songs list. Click here for the full list of dates.