Nelly's "Hot in Herre" is suddenly hot again.
The track, which topped the Billboard Hot 100 chart for seven weeks in the summer of 2002, has vaulted in on-demand U.S. audio streams as fans have rallied to save him from tax debt. (All streaming totals in this story are based on U.S. on-demand audio streams.)
The gains come after TMZ reported on Sept. 11 that the rapper/singer was slapped with a federal tax lien of $2,412,283. Further, he already owed $149,511 in state taxes. On Sept. 12, Spin proposed that fans could stream Nelly's songs 287,176,547 times in order to possibly generate enough revenue for him to pay off his debts. And thus, the #SaveNelly movement was born on social media.
Nelly Fans Rally 'Hot in Herre' Streams to Help Pay Off $2.4 Million Tax Debt
Here is a look at how "Herre" has soared in on-demand domestic audio streams dating to the day of TMZ's report, according to Nielsen Music:
Sept. 11: 52,000
Sept. 12: 84,000
Sept. 13: 269,000
Thus, notably, on-demand audio streams of "Herre" in the U.S. ballooned by a whopping 219 percent on Sept. 13. "Herre" typically earns around 50,000 to 60,000 audio streams per day. (In the week ending Sept. 11, "Herre" earned 446,000 domestic audio streams -- not enough to place it among the top 750 most-streamed songs of the week.)
For further perspective, to reach the weekly 50-position On-Demand Songs chart, a song generally has to net around 4 million U.S. audio streams in a week.
Still, as both The Late Show With Stephen Colbert and The Late Late Show With James Corden dedicated recent segments to the #SaveNelly campaign, further attention could be drawn to Nelly's plight in the coming days -- perhaps resulting in further streaming gains.
As for Nelly's entire catalog of songs, it drew a 96 percent streaming increase on Sept. 13 alone, compared to the previous day (837,000 vs. 427,000 domestic audio streams).
In total, for the week ending Sept. 13, audio streams of "Hot in Herre" zoomed to 714,000 -- a gain of 90 percent compared to the previous week's haul of 376,000.
For all of Nelly's songs, they generated 3.49 million on-demand domestic audio streams in the week ending Sept. 13 -- a jump of 15 percent over the previous frame (3.02 million).