Microsoft, like many other companies over the past few years, jumped on the fitness tracker bandwagon with its Microsoft Band and eventually its sequel, the Microsoft Band 2. However, with no sign of a third band in sight, it seems likely that this could be the last generation of Microsoft fitness trackers, at least for now.
“We continue to invest and innovate in the Microsoft Health platform, which is open to all hardware and apps partners across Windows, iOS, and Android devices,” said Microsoft in a statement to Zdnet. “We also continue to sell Microsoft Band 2 and remain deeply committed to supporting our customers and exploring the wearables space.”
Although that statement doesn’t officially confirm or deny anything concerning the future of the Band brand, it does seem to suggest that there isn’t anything new in the pipeline. We’re also told that there are no plans for a Microsoft Band device in 2016 and there are reports doing the rounds that Microsoft disbanded the team that was looking to port the older fitness trackers to Windows 10.
Previously, Microsoft’s practice was to release its Band offering in October, so if Microsoft was going to debut something new, it would be likely to do it soon. But we haven’t heard even a sniff of a new fitness tracker.
The Band 2 has not been a monumental success. It has struggled with quality control, specifically with some of the skins of its devices, and with increased competition over the past couple of years from a plethora of comparable and price-competitive products hasn’t helped.
One aspect of the Bands which Microsoft does seem keen to retain though is the Microsoft Health service. It has helped gather a lot of data on users around the world and as Microsoft continues to expand its software and services products under Satya Nadella, that seems likely to continue on.
Do any of you guys own a fitness tracker? If so, are you still using it?