Mazda is teaming with Spin, Vibe and Stereogum at South by Southwest this year to provide a complimentary ride service, activities at the outdoor stage and an official SXSW venue.
From March 14-17, Madza will host SXSW attendees at the Mazda Studio at Empire that was developed in partnership with The Hollywood Reporter-Billboard Media Group's sites Spin, Vibe and Stereogum. The space will feature Mazda designers and brand experts to host activities each day, along with live performances from SXSW musical acts. It will highlight Mazda's evolution from its beginning to future plans to become more than a car company.
In the evening, the venue will transform for official SXSW music showcases presented by the three music websites, delivering performances by established and developing artists. The artist schedule will be announced at a later date.
"As we celebrate our third year at SXSW, we've developed a collaborative space for those who wish to wander and discover. Those who seek to understand why it's important to not just drive a car, but to have a passionate driving experience," said Russell Wager, vice president of marketing for Mazda North American Operations. "Through our previous work with SXSW, we've found that attendees of the festival share common passions as our brand, and what better way for us to connect with those people than in a place where they are already seeking new creative outlets and forms of expression."