After criticism that Facebook's fake news spread may have influenced election results, Facebook CEO Mark Zuckerberg recently outlined the company's improved steps to filter out "misinformation."
Zuckerberg's Facebook post Friday night (Nov. 18) explained that although the "percentage of misinformation is relatively small" the company plans to create better technical systems to detect what people will flag as false before they do it themselves" which would also improve the types of stories under the related articles section under links in News Feed. He also noted that Facebook is exploring the option of labeling certain stories with a warning that it has been flagged false by third-party sites including fact-checking organizations.
"The problems here are complex, both technically and philosophically," writes Zuckerberg. "We believe in giving people a voice, which means erring on the side of letting people share what they want whenever possible. We need to be careful not to discourage sharing of opinions or to mistakenly restrict accurate content. We do not want to be arbiters of truth ourselves, but instead rely on our community and trusted third parties."
Zuckerberg added that new ad policies would cut down the amount of financially motivated spam that triggers misinformation. According to the Associated Press, Facebook announced on Monday that the site will no longer display ads that are illegal, misleading or deceptive which includes fake news."
Zuckerberg's latest comments come as Facebook as been criticized for its handling of fake news that ran rampant during the election. After Donald Trump was named the next president, critics questioned the role that Facebook had played in that outcome. When first questioned about the role of Facebook in the election, Zuckerberg said that it was a "pretty crazy idea."
The Washington Post also recently interviewed a man who claimed that his viral fake news stories helped swing the election Trump's way.
Facebook has since cracked down on fake news sites, prohibiting them from using its ad network, which places ads on other people's websites. It's a move that Google also made earlier this week after a fake news story topped some of its election-related search results.
"Some of these ideas will work well, and some will not," writes Zuckerberg. "But I want you to know that we have always taken this seriously, we understand how important the issue is for our community and we are committed to getting this right."
Read Zuckerberg's full Facebook post below.
This article originally appeared in THR.com.