Madonna is turning to the digital masses to find her next trainer.
The singer-dancer is teaming with DanceOn, the dance-entertainment digital network she helped co-found in 2010, to solicit an open call for video submissions to be considered in the audition. According to DanceOn, its community of 100 million users will help decide the finalists.
Madonna, 58, is looking for a dancer-choreographer with personal-training certification. Video submissions must include strong dance routine elements as well as heavy conditioning components.
Applicants must submit a video that is at least 60 seconds long, comprising a dance workout in the first half and a fitness workout in the second half. All submissions must be posted on on social networks (YouTube, Facebook, Instagram and/or Twitter) with the hashtags #MadonnaChallenge and #DanceOn, and all must be 18 or older. The finalists will be flown out to New York to work out with Madonna before she makes her final selection.
Madonna last year fired one of her former trainers, Nicole Winhoffer, accusing Winhoffer of sleeping with her boyfriend.
DanceOn CEO Amanda Taylor said the timing of the final selections will be left to Madonna’s discretion. “We’re going to see what kinds of submissions come in,” she said.
DanceOn’s official corporate name is izo, spanning both music and dance content. The company was founded by Taylor along with Madonna, talent manager Guy Oseary and Allen DeBevoise, an investor and co-founder of Machinima. DanceOn has existing relationships with all major music labels, including Warner Music Group, Sony Music Entertainment and Universal Music Group. Its investors include AMC Networks, DeBevoise’s Third Wave Ventures, Plus Capital and Luminari Capital.
More info on Madonna’s search for a new trainer is available at danceon.com/madonna. Watch the Material Girl’s promo video for the DanceOn audition: