If you were planning on battling your post-election blues by binge-watching episodes of Chopped or House Hunters on Netflix, get it all done while you can. By year’s end, you won’t be able to get any more of those Food Network or HGTV shows — or any of Scripps Networks Interactive’s shows for that matter — by way of the popular streaming service.
Sure, by December, you will be so busy eating real food in your home that you may not be pining after television cooking and house repairs, but it is still a marked loss for Netflix. Scripps Networks Interactive, which owns both the Food Network and HGTV, held its earnings call on Monday, wherein COO Burton Jablin noted his company “made the strategic decision not to extend our SVOD agreement with Netflix past the end of this year.” He added, “In the end, it really is not the kind of dual-revenue model that best monetizes our content over the long term.”
Netflix has yet to comment on the departure of the networks from its platform.
On the same earnings call, SNI CEO Kenneth Lowe noted the company would also be “forgoing advertising dollars with the Netflix deal,” Variety reported. As Lowe said, “We have such compelling content for advertisers that we just don’t want to really cut ourselves off from any opportunity.” He mentioned, however, that “[SNI] gained a lot of internal knowledge on the digital side and on the best way to monetize this content, including the further expansion and development of our digital sales team.”
The departure of both Food Network and HGTV means a rather significant loss of Netflix repertoire, including rerun favorites like: Diners, Drive-Ins and Dives, Food Network Star, Cupcake Wars, Chopped, and Cutthroat Kitchen on the Food Network side and House Hunters, Property Brothers, Flip or Flop, Fixer Upper, and Love It or List It on the HGTV side. This does not even mention the other two channels owned by SNI — Travel Channel, which runs Man v. Food and Expedition Unknown on Netflix; and DIY Network, which is responsible for Kitchen Crashers.
So get all that watching in before you make your New Year’s resolution. Hey, maybe they will disappear just in time for you to make good on your promise to cut back on your Netflix intake.