By Kevin Lozano.
Kendrick Lamar and Shaquille O'Neal star in a trio of new ads for American Express’ “Shop Small” campaign. The commercials depict the pair shopping for artisanal soap at Los Angeles’ Soaptopia. They excitedly peruse items in the store, breathe in the smells of various soaps, and buy their own unique soaps: the “Luscious Lamar Bar” and “Shea Butter Shaq.” You can watch the ads below.
This story originally appeared on Pitchfork.
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