Kendrick Lamar and Shaq Go Soap Shopping in New American Express Commercial

By Kevin Lozano.

Kendrick Lamar and Shaquille O'Neal star in a trio of new ads for American Express’ “Shop Small” campaign. The commercials depict the pair shopping for artisanal soap at Los Angeles’ Soaptopia. They excitedly peruse items in the store, breathe in the smells of various soaps, and buy their own unique soaps: the “Luscious Lamar Bar” and “Shea Butter Shaq.” You can watch the ads below.

Last month, Kendrick sat down for an interview with Rick Rubin where they discussed plans for his next album. Earlier this year, Lamar released untitled unmastered..

This story originally appeared on Pitchfork.

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