Kendrick Lamar is on course to earn his third No. 1 album on the Billboard 200 chart next week with DAMN. The new set, which was released on April 14 through Top Dawg/Aftermath/Interscope Records, could earn around 475,000 equivalent album units in the week ending April 20, according to industry forecasters.
The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The top 10 of the new May 6-dated Billboard 200 chart (where DAMN. could debut at No. 1) is scheduled to be revealed on Billboard's websites on Sunday, April 23.
If DAMN. starts as expected, it will earn the second-largest week for an album of 2017, behind only the debut of Drake's More Life, which launched with 505,000 units on the April 8-dated ranking, according to Nielsen Music.
Lamar previously led the Billboard 200 with his last two albums: last year's Untitled Unmastered. (178,000 units in its first week, 142,000 of which were in album sales) and 2015's To Pimp a Butterfly (363,000 units; 324,000 in album sales).