In Pepsi's new "Live for Now" campaign video, soundtracked by Skip Marley's song "Lions," Kendall Jenner stars as a model who ditches her photo shoot to join a movement.
In the short film, Jenner is modeling when a group of demonstrators carrying signs with peace symbols and the phrase "Join the Conversation" march by.
As the group moves through the city, an artist and musician pause their work to join the movement.
Jenner watches them as cameras flash, pulls off her blond wig, and wipes off her lipstick as she joins the crowd, even offering a soda to one of the police officers on patrol.
The end of the video features three phrases: "Live bolder," "Live louder," and "Live for now."
Watch the video below: