Less is more. If you don't believe it, just ask Kanye West. From the minimal aesthetic of his Yeezy Season 4 fashion collection to his brand-new Instagram account, 'Ye likes to keep it fresh and clean. And it seems to be working, since he's amassed one million followers since launching the Insta account late Saturday night (Sept. 17) with just a single pic. The un-captioned, moody glimpse of a futuristic-looking car driving at dusk near a glass building has already generated nearly 59,000 comments and 381,000 likes.
In case you missed it:
A photo posted by Kanye West (@kanyewest) on Sep 18, 2016 at 8:23am PDT
Kanye West Shouts Out Fan With 'Runaway' Tattoo Who 'Brought Tears' to His Eyes at Saint Pablo Tour Stop
He's got quite a way to go to match wife Kim Kardashian West's 82 million Insta followers, but you have to start somewhere.