Justin Bieber returns to No. 1 on Billboard's Social 50 chart for the first time in more than six months, as the pop superstar rises 2-1 on the ranking dated April 1. He earns his first week at No. 1 since Aug. 27, 2016. It's also his record-extending 161st week at No. 1 overall. (Taylor Swift is second with 28 weeks at No. 1.)
Bieber's rise is sparked by a sizable gain in Instagram reactions, which surge 69 percent to 60.1 million in the week ending March 19, according to Next Big Sound. Much of the activity surrounds an Instagram video that Bieber shot while on tour in Australia on March 14, responding to a clip that circulated online in which he made a rude gesture to paparazzi. In the Instagram video, Bieber adopts the accent of the character Jonah from Tonga from the Australian TV series Summer Heights High.
SORRY BEN - If you don't get the context its from an Australian TV show called "Summer Heights High".
A post shared by Justin Bieber (@justinbieber) on Mar 14, 2017 at 6:07pm PDT
Meanwhile, Selena Gomez leaps 36-4 on the Social 50 with a combined 2,700 percent rise in overall reactions after the release of her new Vogue cover. Gomez's Instagram and Twitter accounts shared the cover and photos from the shoot, helping spur the gain.
Despite becoming Instagram's most-followed user, Gomez told Vogue that she has since stepped away from using her account as much as before, explaining that "it had become so consuming to me," and calling herself "an addict"; she subsequently removed the app from her phone.
Elsewhere on the Social 50, Snoop Dogg vaults 49-19, gaining 1,432 percent in Twitter mentions to 258,000 for the week. A large chunk of the rapper's activity occurred after a tweet from President Donald Trump responding to Snoop's "Lavender" music video, in which he takes aim at a clown named "Ronald Klump."
"Can you imagine what the outcry would be if @SnoopDogg, failing career and all, had aimed and fired the gun at President Obama?" Trump tweeted. "Jail time!"
Can you imagine what the outcry would be if @SnoopDogg, failing career and all, had aimed and fired the gun at President Obama? Jail time!
- Donald J. Trump (@realDonaldTrump) March 15, 2017