Judah & the Lion are preparing to embark on the journey of a lifetime in the band's new "Suit and Jacket" video, premiering exclusively with Billboard.
The Matthew DeLisi-directed video builds in sync with the song's expecting opening, as it becomes clear frontman Judah Akers and the rest of the Nashville quartet are readying for something monumental.
Akers tells Billboard that the tone of anticipation that leads into a grabbing-life-by-the-horns, take-charge climax was no coincidence of storytelling in the video's narrative -- it was baked into the song since the beginning, brought on from life-affirming events.
"I wrote this song after a pretty emotional 2016," says Akers. "In May my first nephew was born; it was a magical time to meet him. And then when June came around my grandpa passed away suddenly. I was very close with him. So I had a pretty reflective season about my life and thought about what I would say to my nephew about life and what advice I would give him. All of that being said, as a writer, I really want to push people towards living life to the fullest and not to just survive. At the end of the day, death on Earth is inescapable. So go live."
As for living life to the fullest, filming the video, Akers says the band returned to Nashville from a show in Atlanta around 3 in the morning before shooting the sunrise scene at 5:30 a.m. in 25 degree weather. Surely, it was worth it.
Watch Judah & the Lion's "Suit and Jacket" video here: