DNCE frontman Joe Jonas and model Charlotte McKinney strip down to their underwear for Guess' spring 2017 campaign. The sexy photo shoot shows Jonas wearing the brand's "Hero" underwear line, set to debut next month.
Jonas flaunts his six-pack abs while wearing different variations (black, white and gray) of the line.
"It feels great to be chosen by Paul Marciano (Chief Creative Officer & Executive Chairman) as the male global ambassador for the new GUESS Underwear campaign with a focus on the GUESS man. I am excited to be part of this amazing experience and to be able to represent the brand's image," Joe said in a press release announcing the partnership.
Last year, rapper A$AP Rocky teamed up with Guess for the '90s-influenced capsule collection Guess Originals x A$AP Rocky.
Check out a sneak peek of Joe Jonas as the new face of Guess below, and see more of his pics here.