Since 2005, Jeezy has been feeding the streets with his mixtape series Trap or Die. Now, almost a year after the release of his eighth studio album, 2015's Church in These Streets, the Atlanta rapper is preparing to drop Trap or Die 3 -- the series' third installment, following 2005 and 2010's releases.
After announcing the project and officially declaring it "Snow Season" on Sept 8., Jeezy has offered few specifics about TOD3 including collaborators and a release date. However, trap's elder statesman tells Billboard that it will be more than just a new mixtape.
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"Trap or Die 3, it ain't an album, it's a way of life," Jeezy said on the green carpet at the taping of the BET Hip Hop Awards in Atlanta on Saturday (Sept. 17).
Third times the charm! TRUST ME ⛄️⛄️⛄️#TD3 #SnowSeason
A video posted by @jeezy on Sep 8, 2016 at 12:33pm PDT
In an accompanying trailer, Jeezy reintroduces his "Snowman" persona, whose vivid storytelling of the struggle and triumph of the streets have resonated with many. Mostly highlighting the highs, the visual details luxury at its finest as Jeezy and Co. steer Ferraris and indulge in lobster dinners in Miami. "It's where I'm at now, from the trap house to a bossman," he adds.
While Jeezy wasn't ready to share the album's featured artists, he did offer, "Just know me, Shawty Redd and D. Rich are back up to no good." Both producers have worked with the rapper throughout his career, most notably joining forces on "Who Dat," the fifth and final single from Jeezy's game-changing fifth album The Recession.
"Honestly, working with them means more than anything to me because those are my brothers," he continued. "We made good music in the basement and now we're on a major level with it."