Country star Jason Aldean is on course for his third straight No. 1 on the Billboard 200 albums chart. Industry forecasters suggest his new effort, They Don't Know, could earn around 135,000 equivalent album units in the week ending Sept. 15. (Perhaps 130,000 of that might be in traditional album sales.) The set was released on Sept. 9 through Broken Bow Records.
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The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The top 10 of the new Oct. 1-dated Billboard 200 chart -- where Alden may debut at No. 1 -- is scheduled to be revealed on Billboard's websites on Sunday, Sept. 18.
Aldean previously led the list with Old Boots, New Dirt (2014; 278,000 copies sold in its first week, according to Nielsen Music) and Night Train (2012; 409,000 sold first week). He also logged top 10s with My Kinda Party (No. 2 in 2010), Wide Open (No. 4 in 2009) and Relentless (No. 4 in 2007). His self-titled debut album peaked at No. 37 in 2005.
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If Aldean enters at No. 1 with his new set, it will mark the first country album to lead the tally since Chris Stapleton's Traveller ruled for two weeks last November -- on the Nov. 21-28, 2015-dated charts.
Also aiming for the top 10 on the new Billboard 200 are Bastille's Wild World and The Head and the Heart's Signs of Light. Both sets might launch with nearly 40,000 units. The Beatles could also hit to the top 10 with its new Live at the Hollywood Bowl album, which might start with around 35,000 units.