Veteran music manager Irving Azoff, his son Jeffrey Azoff and Brandon Creed of The Creed Company have merged their firms, Billboard has confirmed.
All artists represented by the senior Azoff (including The Eagles, Lindsey Buckingham, Steely Dan, Gwen Stefani, Bon Jovi, John Mayer and Chelsea Handler) along with Jefrrey Azoff clients Harry Styles and Meghan Trainor and Creed's roster (Mark Ronson, Troye Sivan, Sara Bareilles) are being handled out of Full Stop Management's west Los Angeles office.
In addition to acts represented, according to insiders, respective employees and existing partnerships at each of the firms will also be joining the new entity in the coming days and weeks. The merging "of veteran and emerging artists," a source tells Billboard, signals a true "joining of forces" for the managers.
Azoff launched Full Stop in March 2016, leaving CAA after a three-and-a-half-year run. Creed's company represented Bruno Mars for nine years and has most recently added to its client list buzzed-about newcomers Daya and Skip Marley. Creed's brother, attorney Jesse Creed, is currently running for Los Angeles City Council.
Irving Azoff (pictured above) serves as chairman and CEO of Azoff MSG Entertainment and had previously held chief executive roles at Ticketmaster and Live Nation.
The new partners will operate as Full Stop immediately.
Billboard has reached out to both Azoffs and Creed for comment.