Republic Records is receiving the label of the year honor at this year's iHeartRadio Music Awards, Billboard has learned. The label of the year award is based on having the most hits played on radio.
"Not only did Republic Records have more hit songs than any other label in 2016, they also produced some of the most diverse and innovative music of the year," Tom Poleman, president of national programming for iHeartMedia, says. "It's hard to imagine this past year without incredible music from artists like Drake, James Bay, Ariana Grande, DNCE, the Weeknd and Shawn Mendes. We have Monte, Avery and Charlie to thank."
"This award is driven by our great artists and partners along with the world class Republic Records team that consistently executes across the iHeartMedia platform. We are honored to be recognized as label of the year," says Charlie Walk, president of the Republic Group.
In a recent interview with Billboard, Walk addressed Republic's consistent track record: "The way you win is having the best music. After that, it's a strategy. When you put a song out? What is the order in which you put certain songs out? Where do you start those songs that end up becoming big testing records at radio? The company that throws out records to see what sticks, if that ever was this label, it's certainly not today. We have a really smart, trained, sophisticated group that sit inside our company and also touch all the departments. Promotion is on the main floor and woven into the ethos and the culture of the company. So they can speak differently because they're right next to marketing, or media or A&R."
The 2017 iHeartRadio Music Awards -- featuring performances by Bruno Mars, Katy Perry, Ed Sheeran, Shawn Mendes, Thomas Rhett, Noah Cyrus and Labrinth, Big Sean, and Coldplay's Chris Martin with the Chainsmokers -- airs Sunday, March 5 at 8 p.m. ET/5 p.m. PT on TBS, TNT and truTV, live from the Forum in Los Angeles. Award winners in categories not featured on the live broadcast have been sharing 10-second acceptance speeches on Snapchat throughout the weekend; their snaps will be shown during Sunday night's show.