Iggy Pop, the original punk, has joined forces with Sony Music's joint venture with Artist Legacy Group who will represent the iconic artist's "global brand." The news was announced today by Artist Legacy Group CEO Ashley Austin.
The deal will "spearhead new license extension opportunities for Iggy Pop's name and likeness across multiple product categories and media platforms," according to a press release issued today.
Iggy Pop, in an uncharacteristically terse statement about the new deal simply said, "Sounds like fun!"
Pre-figuring 70s punk, Iggy Pop has gone from outcast with a relatively small cult following to music icon as generations have discovered his stone-cold classic catalog that includes =three Stooges albums, The Stooges, Funhouse and Raw Power and solo albums The Idiot and Lust For Life (co-written and produced by David Bowie).
His other albums, also filled with classic tracks, include New Values, Zombie Birdhouse, Blah Blah Blah, Brick by Brick and American Caesar. Pop's most recent album, 2016's Post Pop Depression, his 17th studio album, was recorded with Queens of the Stone Age's Josh Homme and reached No. 1 on Billboards Top Rock Albums and Alternative Albums charts.
Pop's music has also been featured in an array of motion pictures, including Trainspotting, T2: Trainspotting, Gold and Kong: Skull Island, as well as in commercials for Royal Caribbean International, Guinness, Captain Morgan, Toyota, Chrysler, Audi and Volkswagen.
Additionally, Iggy has appeared in various film projects, including The Color of Money, Cry-Baby, Tank Girl, Blood Orange, Song to Song and Coffee and Cigarettes - a film by Jim Jarmusch, who recently directed Gimme Danger, a documentary about The Stooges.
The singer's TV appearances includ The Adventures of Pete & Pete, Star Trek: Deep Space Nine, The Venture Bros and Once Upon a Time in Wonderland.
In 2010, Iggy and The Stooges were inducted into the Rock and Roll Hall of Fame.
"Iggy Pop is punk rock personified and a perfect fit for brands looking to add authentic edge to their product lines and advertising campaigns," ALG's Austin said in a statement. "He is an unstoppable creative force and it is a privilege to be working alongside him to identify innovative initiatives that cement his status as a global icon."
Artist Legacy Group's other clients include The Zombies, Max's Kansas City, Mick Rock and The Rocky Horror Picture Show among others.
No word, however, on if shards of glass to roll on or easy-on-easy-off clothing for exposing yourself have been licensed.